Making CEUs that designers show up for

I’m a furniture rep selling into design firms and multi‑site workplaces, and I piloted a 60‑minute IDCEC HSW draft on performance textiles (100k Wyzenbeek, NFPA 260) as a lunch‑and‑learn last Thursday — 22 showed, but specs haven’t followed. For those running CEUs, what’s increased post‑session project pull‑through for you — case studies, live wear testing, or tying content to BIFMA LEVEL/LEED — and any gotchas on final IDCEC approval I should avoid?

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I’ve had better pull-through by making the last 10 minutes a “spec clinic” — folks surface an active project and I hand them a one-pager with 4 spec-ready SKUs (Wyzenbeek/NFPA 260, price band, lead time) and book a 48-hour desk drop before they leave. Case studies impress, but they rarely fix the “specs haven’t followed” issue without SKUs and a next step — close the loop while the pizza’s still warm. Want to try that on your next one?

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Next day, drop a labeled “100k Wyzenbeek” sample kit and 48‑hr spec huddle; only sticks when PMs join.

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